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		<title>Water-activated Earth Batteries Can Tap Telluric Currents &#124; Wikipedia</title>
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		<description><![CDATA[Earth battery From Wikipedia, the free encyclopedia An Earth battery is a pair of electrodes made of two dissimilar metals, such as iron and copper, which are buried in the soil or immersed in the sea. Earth batteries act as water activated batteries and if the plates are sufficiently far apart, they can tap telluric currents. Earth batteries are sometimes referred to as Telluric power sources and Telluric [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div style="margin-left: 10em; padding-top: 1em; padding-right: 1em; padding-bottom: 1em; padding-left: 1em; background-image: ; background-color: white; color: black; line-height: 1.5em; font-family: sans-serif; font-size: 16px; background-position: 0% 0%;">
<h1 class="firstHeading" style="color: black; background-image: none; background-color: initial; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0.1em; margin-left: 0px; padding-top: 0px; padding-bottom: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-size: 1.6em; line-height: 1.2em;"> Earth battery</h1>
<div style="font-size: 0.8em; line-height: 1.5em;">
<div style="display: inline; font-size: 12px; font-weight: normal;">From Wikipedia, the free encyclopedia</div>
<p />
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;"> An <b>Earth battery</b> is a pair of <a href="http://en.wikipedia.org/wiki/Electrode" title="Electrode" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">electrodes</a> made of two dissimilar metals, such as <a href="http://en.wikipedia.org/wiki/Iron" title="Iron" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">iron</a> and <a href="http://en.wikipedia.org/wiki/Copper" title="Copper" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">copper</a>, which are buried in the <a href="http://en.wikipedia.org/wiki/Soil" title="Soil" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">soil</a> or immersed in the <a href="http://en.wikipedia.org/wiki/Sea" title="Sea" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">sea</a>. Earth batteries act as <a href="http://en.wikipedia.org/wiki/Water-activated_battery" title="Water-activated battery" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">water activated batteries</a> and if the plates are sufficiently far apart, they can tap <a href="http://en.wikipedia.org/wiki/Telluric_currents" title="Telluric currents" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">telluric currents</a>. Earth batteries are sometimes referred to as Telluric power sources and Telluric generators.</p>
<table class="toc" style="font-size: 12px; color: black; background-color: rgb(249, 249, 249); border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(170, 170, 170); border-right-color: rgb(170, 170, 170); border-bottom-color: rgb(170, 170, 170); border-left-color: rgb(170, 170, 170); padding-top: 5px; padding-right: 5px; padding-bottom: 5px; padding-left: 5px;">
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<td>
<div style="text-align: center;">
<h2 style="color: black; background-image: none; background-color: initial; font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0.6em; margin-left: 0px; padding-top: 0px; padding-bottom: 0px; border-bottom-style: none; font-size: 12px; display: inline; border-top-style: none; border-right-style: none; border-left-style: none; border-color: initial; padding-right: 0px; padding-left: 0px; border-color: initial;"> Contents</h2>
<p> <span class="toctoggle" style="font-size: 11px;">[<a href="http://en.wikipedia.org/wiki/Earth_battery#" class="internal" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">hide</a>]</span></div>
<ul style="line-height: 1.5em; margin-top: 0.3em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: left;">
<li class="toclevel-1 tocsection-1" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#History" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li>
<li class="toclevel-1 tocsection-2" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#Metals_and_soils" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">2</span> <span class="toctext">Metals and soils</span></a></li>
<li class="toclevel-1 tocsection-3" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#Operation_and_use" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">3</span> <span class="toctext">Operation and use</span></a></li>
<li class="toclevel-1 tocsection-4" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#See_also" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-5" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#References_and_articles" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">5</span> <span class="toctext">References and articles</span></a>
<ul style="line-height: 1.5em; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 2em; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: left;">
<li class="toclevel-2 tocsection-6" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#General_information" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">5.1</span> <span class="toctext">General information</span></a></li>
<li class="toclevel-2 tocsection-7" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#Citations_and_notes" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">5.2</span> <span class="toctext">Citations and notes</span></a></li>
<li class="toclevel-2 tocsection-8" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#Patents" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">5.3</span> <span class="toctext">Patents</span></a></li>
<li class="toclevel-2 tocsection-9" style="margin-bottom: 0.1em;"><a href="http://en.wikipedia.org/wiki/Earth_battery#Further_reading" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span class="tocnumber">5.4</span> <span class="toctext">Further reading</span></a></li>
</ul>
</li>
</ul>
</td>
</tr>
</table>
<h2 style="color: black; background-image: none; background-color: initial; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0.6em; margin-left: 0px; padding-top: 0.5em; padding-bottom: 0.17em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-size: 19px;"> <span class="editsection" style="float: right; margin-left: 5px; font-size: 13px;">[<a href="http://en.wikipedia.org/w/index.php?title=Earth_battery&amp;action=edit&amp;section=1" title="Edit section: History" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">edit</a>]</span><span class="mw-headline">History</span></h2>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">One of the earliest examples of an earth battery was built by <a href="http://en.wikipedia.org/wiki/Alexander_Bain_(inventor)" title="Alexander Bain (inventor)" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Alexander Bain</a> in 1841 in order to drive a <a href="http://en.wiktionary.org/wiki/prime_mover" class="extiw" title="wiktionary:prime mover" style="text-decoration: none; color: rgb(51, 102, 187); background-image: none; background-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">prime mover</a>.<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-0" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>1<span>]</span></a></sup> Bain buried plates of <a href="http://en.wikipedia.org/wiki/Zinc" title="Zinc" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">zinc</a> and copper in the <a href="http://en.wikipedia.org/wiki/Soil" title="Soil" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">ground</a> about one<a href="http://en.wikipedia.org/wiki/Metre" title="Metre" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">meter</a> apart and used the resulting voltage, of about one volt, to operate a clock. <a href="http://en.wikipedia.org/wiki/Carl_Friedrich_Gauss" title="Carl Friedrich Gauss" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Carl Friedrich Gauss</a>, who had researched <a href="http://en.wikipedia.org/wiki/Earth%27s_magnetic_field" title="Earth's magnetic field" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Earth&#39;s magnetic field</a>, and <a href="http://en.wikipedia.org/w/index.php?title=Karl_A._von_Steinheil&amp;action=edit&amp;redlink=1" class="new" title="Karl A. von Steinheil (page does not exist)" style="text-decoration: none; color: rgb(204, 34, 0); background-image: none; background-color: initial;">Karl A. von Steinheil</a>, who built one of the first electric clocks and developed the idea of an &quot;<a href="http://en.wikipedia.org/wiki/Ground_(electricity)" title="Ground (electricity)" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Earth return</a>&quot; or &quot;<a href="http://en.wikipedia.org/wiki/Ground_(electricity)" title="Ground (electricity)" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">ground return</a>&quot;, had previously investigated such devices.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;"><a href="http://en.wikipedia.org/wiki/Daniel_Drawbaugh" title="Daniel Drawbaugh" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Daniel Drawbaugh</a> received <span><a href="http://www.google.com/patents?vid=211322" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">U.S. Patent 211,322</a></span> for an Earth battery for electric clocks (with several improvements in the art of Earth batteries). Another early patent was obtained by<a href="http://en.wikipedia.org/w/index.php?title=Emil_Jahr&amp;action=edit&amp;redlink=1" class="new" title="Emil Jahr (page does not exist)" style="text-decoration: none; color: rgb(204, 34, 0); background-image: none; background-color: initial;">Emil Jahr</a> <span><a href="http://www.google.com/patents?vid=690151" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">U.S. Patent 690,151</a></span> <i>Method of utilizing electrical Earth currents</i>). In 1875, <a href="http://en.wikipedia.org/w/index.php?title=James_C._Bryan&amp;action=edit&amp;redlink=1" class="new" title="James C. Bryan (page does not exist)" style="text-decoration: none; color: rgb(204, 34, 0); background-image: none; background-color: initial;">James C. Bryan</a> received <span><a href="http://www.google.com/patents?vid=160152" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">U.S. Patent 160,152</a></span> for his <i>Earth Battery</i>. In 1885, <a href="http://en.wikipedia.org/w/index.php?title=George_Dieckmann&amp;action=edit&amp;redlink=1" class="new" title="George Dieckmann (page does not exist)" style="text-decoration: none; color: rgb(204, 34, 0); background-image: none; background-color: initial;">George Dieckmann</a>, received US patent <span><a href="http://www.google.com/patents?vid=329724" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">U.S. Patent 329,724</a></span> for his <i>Electric Earth battery</i>. In 1898, <a href="http://en.wikipedia.org/wiki/Nathan_Stubblefield" title="Nathan Stubblefield" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Nathan Stubblefield</a> <sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-1" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>2<span>]</span></a></sup> received <span><a href="http://www.google.com/patents?vid=600457" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">U.S. Patent 600,457</a></span> for his electrolytic coil battery, which was a combination of an earth battery and a solenoid. (For more information see US patents 155209, 182802, 495582, 728381, 3278335, 3288648, 4153757 and 4457988.) The Earth battery, in general, generated power for early telegraph transmissions and formed part of a <a href="http://en.wikipedia.org/wiki/Regenerative_circuit" title="Regenerative circuit" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">tuned circuit</a> that amplified the signalling voltage over long distances.</p>
<table style="font-size: 13px; color: black; background-color: white; float: right; margin-top: 1em; margin-right: 1em; margin-bottom: 1em; margin-left: 1em; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-color: initial; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;">
<tr>
<th colspan="2">
<h2 style="color: black; background-image: none; background-color: initial; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0.6em; margin-left: 0px; padding-top: 0.5em; padding-bottom: 0.17em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-size: 19px;"> <span class="editsection" style="float: right; margin-left: 5px; font-size: 13px;">[<a href="http://en.wikipedia.org/w/index.php?title=Earth_battery&amp;action=edit&amp;section=2" title="Edit section: Metals and soils" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">edit</a>]</span><span class="mw-headline">Metals and soils</span></h2>
<dl style="margin-top: 0.2em; margin-bottom: 0.5em;">
<dt style="font-weight: bold; margin-bottom: 0.1em;"><small><a href="http://en.wikipedia.org/wiki/Potential_Difference" title="Potential Difference" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Potential Differences</a> of metals<br /> (Soil <a href="http://en.wikipedia.org/wiki/Galvanic_series" title="Galvanic series" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Galvanic series</a>)</small></dt>
</dl>
</th>
</tr>
<tr>
<td>Metal<br /><small>&#8230;</small></td>
<td>Potential<br /><small><a href="http://en.wikipedia.org/wiki/Voltage" title="Voltage" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">V</a> <a href="http://en.wikipedia.org/wiki/Copper_sulfate" title="Copper sulfate" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Cu/CuSO4</a><a href="http://en.wikipedia.org/wiki/Electrode" title="Electrode" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">electrode</a></small></td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Magnesium" title="Magnesium" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Magnesium</a> (pure)</td>
<td>-1.75</td>
</tr>
<tr>
<td>Magnesium (alloy)</td>
<td>-1.60</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Zinc" title="Zinc" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Zinc</a></td>
<td>-1.10</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Aluminum" title="Aluminum" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Aluminum</a> (alloy)</td>
<td>-1.05</td>
</tr>
<tr>
<td>Aluminum (pure)</td>
<td>-0.8 22</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Steel" title="Steel" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Steel</a> (clean)</td>
<td>-0.50 to -0.80</td>
</tr>
<tr>
<td>Steel (rusted)</td>
<td>-0.20 to -0.50</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Cast_Iron" title="Cast Iron" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Cast Iron</a></td>
<td>-0.50</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Lead" title="Lead" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Lead</a></td>
<td>-0.50</td>
</tr>
<tr>
<td>Steel (concrete)</td>
<td>-0.20</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Copper" title="Copper" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Copper</a></td>
<td>-0.20</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Brass" title="Brass" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Brass</a></td>
<td>-0.20</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Bronze" title="Bronze" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Bronze</a></td>
<td>-0.20</td>
</tr>
<tr>
<td>Steel (<a href="http://en.wikipedia.org/wiki/Mill_scale" title="Mill scale" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">mill scale</a>)</td>
<td>-0.20</td>
</tr>
<tr>
<td>Cast iron (high silicon)</td>
<td>-0.20</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Carbon" title="Carbon" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Carbon</a></td>
<td>+0.30</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Graphite" title="Graphite" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Graphite</a></td>
<td>+0.30</td>
</tr>
<tr>
<td><a href="http://en.wikipedia.org/wiki/Coke_(fuel)" title="Coke (fuel)" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">Coke</a></td>
<td>+0.30</td>
</tr>
<tr>
<td colspan="2"><small><i>Notes</i>:</small>
<ul style="line-height: 1.5em; margin-top: 0.3em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 1.5em; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<li style="margin-bottom: 0.1em;"><small>Non-uniform conditions at node surface results in different voltages</small></li>
</ul>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;"> <small>Ref.: Engineering Tutorials: <a href="http://www.corrosionsource.com/technicallibrary/corrdoctors/Modules/Aircraft/galvseri-soils.htm" class="external text" rel="nofollow" style="text-decoration: none; color: rgb(51, 102, 187); background-image: ; background-color: initial; padding-top: 0px; padding-right: 13px; padding-bottom: 0px; padding-left: 0px; background-position: 100% 50%;">Potential of Metals in Soils</a></small></p>
</td>
<td></td>
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<h2 style="color: black; background-image: none; background-color: initial; font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0.6em; margin-left: 0px; padding-top: 0.5em; padding-bottom: 0.17em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-size: 19px;"> <span class="editsection" style="float: right; margin-left: 5px; font-size: 13px;">[<a href="http://en.wikipedia.org/w/index.php?title=Earth_battery&amp;action=edit&amp;section=3" title="Edit section: Operation and use" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">edit</a>]</span><span class="mw-headline">Operation and use</span></h2>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">The simplest earth batteries consist of conductive plates from different locations in the <a href="http://en.wikipedia.org/wiki/Galvanic_series" title="Galvanic series" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">electropotential series</a>, buried in the ground so that the <a href="http://en.wikipedia.org/wiki/Soil" title="Soil" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">soil</a> acts as the <a href="http://en.wikipedia.org/wiki/Electrolyte" title="Electrolyte" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">electrolyte</a> in a <a href="http://en.wikipedia.org/wiki/Voltaic_cell" title="Voltaic cell" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">voltaic cell</a>. As such, the device acts as a <a href="http://en.wikipedia.org/wiki/Non-rechargeable_battery" title="Non-rechargeable battery" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">non-rechargeable battery</a>. When operated only as electrolytic devices, the devices were not continuously reliable, owing to drought condition. These devices were used by early experimenters as energy sources for <a href="http://en.wikipedia.org/wiki/Telegraphy" title="Telegraphy" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">telegraphy</a>. However, in the process of installing long telegraph wires, engineers discovered that there were electrical potential differences between most pairs of telegraph stations, resulting from natural electrical currents (called <a href="http://en.wikipedia.org/wiki/Telluric_current" title="Telluric current" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">telluric currents</a><sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-2" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>3<span>]</span></a></sup>) flowing through the ground. Some early experimenters did recognize that these currents were, in fact, partly responsible for extending the earth batteries&#39; high outputs and long lifetimes. Later, experimenters would utilize these currents alone and, in these systems, the plates became <a href="http://en.wikipedia.org/wiki/Polarization" title="Polarization" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">polarized</a>.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">It had been long known that continuous electric currents flowed through the solid and liquid portions of the Earth<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-3" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>4<span>]</span></a></sup>, and the collection of current from an electrically conductive medium in the absence of electrochemical changes (and in the absence of a thermoelectric junction) was established by Lord Kelvin.<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-4" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>5<span>]</span></a></sup><sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-autogenerated1-5" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>6<span>]</span></a></sup> Lord Kelvin&#39;s &quot;sea battery&quot; <i>was not</i> a chemical battery.<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-autogenerated1-5" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>6<span>]</span></a></sup> Lord Kelvin observed that such variables as placement of the electrodes in the magnetic field and the direction of the medium&#39;s flow affected the current output of his device. Such variables do not affect battery operation. When metal plates are immersed in a liquid medium, energy can be obtained and generated,<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-6" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>7<span>]</span></a></sup>including (but not limited to) methods known via <a href="http://en.wikipedia.org/wiki/MHD_generator" title="MHD generator" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">magneto-hydrodynamic generators</a>. In the various experiments by Lord Kelvin, metal plates were symmetrically perpendicular to the direction of the medium&#39;s flow and were carefully placed with respect to a magnetic field which differentially deflected electrons from the flowing stream. The electrodes can be asymmetrically oriented with respect to the source of energy, though.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">To obtain the natural electricity, experimenters would thrust two metal plates into the ground at a certain distance from each other in the direction of a <a href="http://en.wikipedia.org/wiki/Magnetic_meridian" title="Magnetic meridian" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">magnetic meridian</a>, or <a href="http://en.wikipedia.org/wiki/Astronomical_meridian" title="Astronomical meridian" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">astronomical meridian</a>. The stronger currents flow from south to north. This phenomenon possesses a considerable uniformity of current strength and voltage. As the Earth currents flow from south to north, electrodes are positioned, beginning in the south and ending in the north, to increase the voltage at as large a distance as possible.<sup class="reference" style="line-height: 1em; font-weight: normal; font-style: normal;"><a href="http://en.wikipedia.org/wiki/Earth_battery#cite_note-7" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;"><span>[</span>8<span>]</span></a></sup> In many early implementations, the cost was prohibitive because of an over-reliance on extreme spacing between electrodes.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">It has been found that all the common metals behave relatively similarly. The two spaced electrodes, having a load in an external circuit connected between them, are disposed in an electrical medium, and energy is imparted to the medium in such manner that &quot;<i><a href="http://en.wikipedia.org/wiki/Free_electron_model" title="Free electron model" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">free electrons</a></i>&quot; in the medium are excited. The free electrons then flow into one electrode to a greater degree than in the other electrode, thereby causing electric current to flow in the external circuit through the load. The current flows from that plate whose position in the electropotential series is near the negative end (such as <a href="http://en.wikipedia.org/wiki/Palladium" title="Palladium" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">palladium</a>). The current produced is highest when the two metals are most widely separated from each other in the electropotential series, and when the material nearer the positive end is to the north, while that at the negative end is towards the south. The plates, one copper and another iron or carbon, are connected above ground by means of a wire with as little resistance as possible. In such an arrangement, the electrodes are not appreciably chemically corroded, even when they are in earth saturated with water, and are connected together by a wire for a long time.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">It had been found that to strengthen the current, it was most advantageous to drive the northerly electropositive electrode deeper into the medium than the southerly electrode. The greatest currents and voltages were obtained when the difference in depth was such that a line joining the two electrodes was in the direction of the <a href="http://en.wikipedia.org/wiki/Magnetic_dip" title="Magnetic dip" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">magnetic dip</a>, or <a href="http://en.wikipedia.org/wiki/Magnetic_inclination" title="Magnetic inclination" class="mw-redirect" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">magnetic inclination</a>. When the previous methods were combined, the current was tapped and utilized in any well-known manner.</p>
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In some cases, a pair of plates with differing electrical properties, and with suitable protective coatings, were buried below the ground. A protective or other coating covered each entire plate. A copper plate could be coated with <a href="http://en.wikipedia.org/wiki/Petroleum_coke" title="Petroleum coke" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">powdered coke</a>, a processed <a href="http://en.wikipedia.org/wiki/Carbonaceous" title="Carbonaceous" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">carbonaceous</a> material. To a zinc plate, a layer of <a href="http://en.wikipedia.org/wiki/Felt" title="Felt" style="text-decoration: none; color: rgb(6, 69, 173); background-image: none; background-color: initial;">felt</a> could be applied. To use the natural electricity, earth batteries fed electromagnets, the load, that were part of a motor mechanism.</p>
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		<title>Find Your Inspiration with Sierra Club Outings &#124; Explore, Enjoy and Protect the Planet</title>
		<link>http://www.klipappeal.com/2010/08/find-your-inspiration-with-sierra-club-outings-explore-enjoy-and-protect-the-planet/</link>
		<comments>http://www.klipappeal.com/2010/08/find-your-inspiration-with-sierra-club-outings-explore-enjoy-and-protect-the-planet/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 18:21:43 +0000</pubDate>
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		<description><![CDATA[Dear Friend, Seeking inspiration? Look no further. Head to Nepal for mountain treks among brilliant rhododendron and majestic peaks. Escape to Costa Rica for rest and rejuvenation at an isolated eco-retreat along the coast. Or enjoy snow sports, service trips, and water adventures without even leaving the States. Join Sierra Club Outings and experience the [...]]]></description>
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<div align="center"><img src="http://www.sierraclubplus.org/insider/template/tagline_white.gif" border="0" height="12" alt="Explore, enjoy and protect the planet." width="201" /> </div>
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<p>Dear Friend,</p>
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<td><img src="http://action.sierraclub.org/site/../images/content/pagebuilder/52323.jpg" border="0" height="187" alt="Bitterroots" width="250" /><a href="http://action.sierraclub.org/site/R?i=kggXLriAvUSvF5ETRKRTpw.." target="_blank"></a></td>
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<p><span style="color: #000000;">Seeking inspiration? Look no further.</span> </p>
<p><span style="color: #000000;"><a href="http://action.sierraclub.org/site/R?i=0ZGGp_gfo3y6GB0cdfh9oA.." title="Nepal Trips" target="_blank">Head to Nepal for mountain treks</a> among brilliant rhododendron and majestic peaks. <a href="http://action.sierraclub.org/site/R?i=XVQyqQ1vjvhTJZvLzg8dgg.." title="Costa Rica Trips" target="_blank">Escape to Costa Rica for rest and rejuvenation</a> at an isolated eco-retreat along the coast. Or enjoy <a href="http://action.sierraclub.org/site/R?i=oxeLG-Sjy0i0lh_Ru6Ss6w.." title="Snow Sports Trips" target="_blank">snow sports</a>, <a href="http://action.sierraclub.org/site/R?i=AJJj_fP0Tfav0FGiIPw8aQ.." title="Service Trips" target="_blank">service trips</a>, and <a href="http://action.sierraclub.org/site/R?i=qPe5UehXVA2WPoCsMk8oqQ.." title="Water Adventures" target="_blank">water adventures </a>without even leaving the States. Join Sierra Club Outings and experience the awe of a wild and extraordinary place.</span> </p>
<p>Select from our featured trips below, or <a href="http://action.sierraclub.org/site/R?i=ce0zbginpHIbEWxGsq4BZA.." target="_blank"><strong>visit our homepage for a complete list</strong></a> of unique and affordable outings.</p>
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<li><strong><a href="http://action.sierraclub.org/site/R?i=Qsb_NlYp8v75bPVZIoJlow.." title="International Outings" target="_blank">International</a></strong></li>
<li><strong><a href="http://action.sierraclub.org/site/R?i=KB3IKxEcvibAIb-od60SYA.." title="Backpack Outings" target="_blank">Backpack</a></strong></li>
<li><strong><a href="http://action.sierraclub.org/site/R?i=iLoIMaSMZoWmbhoWQUmdbA.." title="Service Trips" target="_blank">Service</a></strong></li>
<li><strong><a href="http://action.sierraclub.org/site/R?i=vC3HWnUyDEoBWHCq5kzLOw.." title="Lodge Trips" target="_blank">Lodge</a></strong></li>
<li><strong><a href="http://action.sierraclub.org/site/R?i=Xlq1YUOZPoM1kKQWn-0atQ.." title="Canoe, Rafting and Kayaking Trips" target="_blank">Kayak, Canoe &amp; Raft</a></strong></li>
<li><strong><a href="http://action.sierraclub.org/site/R?i=LcqkPN9InsReGxXFfHVy4w.." title="Snow Trips" target="_blank">Ski, Snowshoe &amp; Sled Dog</a></strong></li>
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<p><a href="http://action.sierraclub.org/site/R?i=NUcZNUHBvFWqiogXJ0kEYg.." target="_blank"><strong>Nicaragua and Costa Rica: Historic Cities, Islands, and Volcanoes</strong></a> </p>
<p>Search for exotic plants and animals in the cloud forests of Monteverde, hike active volcanoes, and explore the crafts, music, and villages of these two neighboring countries.</p>
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<p><a href="http://action.sierraclub.org/site/R?i=xw97HC443RDKOUoQWwhjpQ.." target="_blank"><strong>“Extra-Virgin” Island Sport, Saint John, U.S. Virgin Islands</strong></a><strong> <br /></strong><br />Enjoy the best of Saint John, the most unspoiled of the Virgin Islands. We’ll sea kayak, hike, savor delicious home-cooked meals, and search for petroglyphs, iguanas, and mongooses.</p>
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<td><img src="http://action.sierraclub.org/site/../images/content/pagebuilder/52321.jpg" border="0" height="93" alt="Virgin Islands Outing" width="125" /><a href="http://action.sierraclub.org/site/R?i=IZwcNwU1QfaJSrgk6cwQaw.." target="_blank"></a></td>
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<p><a href="http://action.sierraclub.org/site/R?i=gAPP2oisk9nK7d2GaAhwqg.." target="_blank"><strong>Audubon Research Ranch Service, Appleton-Whittell Research Ranch, Arizona</strong></a></p>
<p>Help preserve the biological diversity of plant and animal species in an area rich in Southwest history. Free time will be spent hiking, exploring a ghost town, and exploring our magnificent surroundings.</p>
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<td><img src="http://action.sierraclub.org/site/../images/content/pagebuilder/52322.jpg" border="0" height="98" alt="Audubon Outing" width="125" /><a href="http://action.sierraclub.org/site/R?i=op7l9012vMsZjlNJC69E7g.." target="_blank"></a></td>
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<p>Limited space is available, and many of these are one-time only events you may not find again, so hurry!</p>
<p>Or, <a href="http://action.sierraclub.org/site/R?i=OfG5Dp1Jd1DmBykhH2eOyA.." target="_blank"><strong>sign-up for our Outings list to receive updates on the latest trips!</strong></a></p>
<p> Sincerely,<br /><img src="http://action.sierraclub.org/site/../images/content/pagebuilder/13645.jpg" border="0" align="left" height="49" alt="" width="200" /></p>
<p />
<p>Tony Rango<br />Sierra Club Outings</p>
<p>P.S. </p>
<p>PS &#8211; If you’ve never travelled with us, <strong>we’re offering a free welcome gift </strong>when you sign up for your first outing. Take your pick of two handy items: a reusable Sierra Club water bottle or a classic Sierra Club “hiker tee” shirt. Just mention this offer when making your reservation online or by phone.</p>
<p><strong><span style="font-size: 13px;"><br /></span></strong><br /><span style="font-size: 80%;">Sierra Club<br />85 Second Street, 2nd Fl.<br />San Francisco, CA 94105</span><strong><span style="font-size: 80%;"><br /> </span><a href="mailto:membership.services@sierraclub.org" title="E-mail membership.services@sierraclub.org" target="_blank"><span style="font-size: 80%;">membership.services@sierraclub.org</span></a><br /></strong><span style="font-size: 80%;">(415) 977-5653</span><strong><span style="font-size: 80%;"><br /> </span><a href="http://action.sierraclub.org/site/R?i=fTA0ENnTAkpsE93094J9Hw.." target="_blank"><span style="font-size: 80%;">http://www.sierraclub.org/</span></a></strong></p>
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<p>Sierra Club<br />85 Second St.<br />San Francisco, CA 94105<br /> </center>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://airlimo.posterous.com/find-your-inspiration-with-sierra-club-outing">Airport Limos Unlimited</a>  </p>
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		<title>Only 13% of users are African-American, yet they make up 67% of those sent to prison &#124; SSDP</title>
		<link>http://www.klipappeal.com/2010/08/only-13-of-users-are-african-american-yet-they-make-up-67-of-those-sent-to-prison-ssdp/</link>
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		<pubDate>Sat, 21 Aug 2010 16:55:16 +0000</pubDate>
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<p />
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;"> <a href="http://ssdp.org/index.php" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 51, 153); text-decoration: none;"><img name="postItX" src="http://ssdp.org/images/ico/silk/cancel.png" border="0" align="right" alt="Close Message" /></a></div>
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<div class="HeaderTop" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 109px; background-image: ; background-color: initial;">
<div class="HeaderLogo" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; float: left; height: 109px;"> <a href="http://ssdp.org/" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 51, 153); text-decoration: none;"><img src="http://ssdp.org/images/des/v1/header-logo.jpg" border="0" height="109" alt="Students for Sensible Drug Policy" width="393" /></a></div>
<div class="HeaderTopRight" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; float: right; height: 109px;">
<div class="HeaderRightDidYou" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 85px;"> <a href="http://ssdp.org/resources/facts/" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 51, 153); text-decoration: none;"><img src="http://ssdp.org/images/up/gal/19/header-ad-africanamericans.jpg" border="0" height="85" width="480" /></a></div>
<div class="HeaderTopSearchOuter" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;">
<div class="searchLabel" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 10pt; font-weight: bold; color: rgb(0, 0, 0);"> Search</div>
<div class="searchBox" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;">
<table border="0" height="18" width="207">
<tr>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: bottom;"> </td>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: middle; cursor: pointer;">
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;"> <img src="http://ssdp.org/images/des/v1/searchSite.jpg" border="0" /></div>
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<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: middle; cursor: pointer;"> <img src="http://ssdp.org/images/blank.gif" border="0" /></td>
<td class="searchBoxFieldAlign" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 3px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: top;">
<input name="search" title="Search SSDPedia [f]" value="" type="text" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 11px; vertical-align: middle; text-decoration: none; height: 13px; padding-top: 1px; padding-right: 1px; padding-bottom: 1px; padding-left: 1px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;" /></td>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<input src="http://ssdp.org/images/ico/search.gif" border="0" type="image" height="14" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; vertical-align: middle; text-decoration: none;" width="14" /></td>
</tr>
</table>
</div>
</div>
</div>
</div>
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;">
<div class="tobTabsMenuA" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 42px;">
<table border="0">
<tr>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="menu2_tabs_outer" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; cursor: pointer; height: 36px;">
<p />
<p />
<div class="menu2_tabs_mid_over" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; height: 32px; margin-left: 13px; margin-right: 13px;">
<div class="menu2_tabs_align_over" style="text-align: center; vertical-align: top; padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 32px;"> <a href="http://ssdp.org/students" class="tabsbar" style="font-family: Verdana, Geneva, Helvetica, sans-serif; color: rgb(0, 0, 0); font-size: 14px; font-weight: bold; text-decoration: none;">Students</a></div>
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<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="menu2_tabs_outer" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; cursor: pointer; height: 36px;">
<p />
<p />
<div class="menu2_tabs_mid_over" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; height: 32px; margin-left: 13px; margin-right: 13px;">
<div class="menu2_tabs_align_over" style="text-align: center; vertical-align: top; padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 32px;"> <a href="http://ssdp.org/alumni" class="tabsbar" style="font-family: Verdana, Geneva, Helvetica, sans-serif; color: rgb(0, 0, 0); font-size: 14px; font-weight: bold; text-decoration: none;">Alumni</a></div>
</div>
</div>
</td>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="menu2_tabs_outer" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; cursor: pointer; height: 36px;">
<p />
<p />
<div class="menu2_tabs_mid_over" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; height: 32px; margin-left: 13px; margin-right: 13px;">
<div class="menu2_tabs_align_over" style="text-align: center; vertical-align: top; padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 32px;"> <a href="http://ssdp.org/educators" class="tabsbar" style="font-family: Verdana, Geneva, Helvetica, sans-serif; color: rgb(0, 0, 0); font-size: 14px; font-weight: bold; text-decoration: none;">Educators</a></div>
</div>
</div>
</td>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="menu2_tabs_outer" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; cursor: pointer; height: 36px;">
<p />
<p />
<div class="menu2_tabs_mid_over" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; background-image: ; height: 32px; margin-left: 13px; margin-right: 13px;">
<div class="menu2_tabs_align_over" style="text-align: center; vertical-align: top; padding-top: 4px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 32px;"> <a href="http://ssdp.org/nonstudents" class="tabsbar" style="font-family: Verdana, Geneva, Helvetica, sans-serif; color: rgb(0, 0, 0); font-size: 14px; font-weight: bold; text-decoration: none;">Nonstudents</a></div>
</div></div>
</td>
</tr>
</table>
<div style=""> <a href="http://ssdp.org/students/" class="topBtnLnk1" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 0px; color: transparent; text-decoration: none; display: block; height: 42px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: ; background-color: initial; background-position: 0px 0px;"><img class="tobBtnImg" src="http://ssdp.org/images/blank.gif" border="0" alt="Students" style="height: 42px;" /></a></div>
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 42px;"> <a href="http://ssdp.org/alumni/" class="topBtnLnk2" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 0px; color: transparent; text-decoration: none; display: block; height: 42px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: ; background-color: initial; background-position: 0px 0px;"><img class="tobBtnImg" src="http://ssdp.org/images/blank.gif" border="0" alt="Alumni" style="height: 42px;" /></a></div>
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 42px;"> <a href="http://ssdp.org/educators/" class="topBtnLnk3" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 0px; color: transparent; text-decoration: none; display: block; height: 42px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: ; background-color: initial; background-position: 0px 0px;"><img class="tobBtnImg" src="http://ssdp.org/images/blank.gif" border="0" alt="Educators" style="height: 42px;" /></a></div>
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 42px;"> <a href="http://ssdp.org/nonstudents/" class="topBtnLnk4" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 0px; color: transparent; text-decoration: none; display: block; height: 42px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: ; background-color: initial; background-position: 0px 0px;"><img class="tobBtnImg" src="http://ssdp.org/images/blank.gif" border="0" alt="Nonstudents" style="height: 42px;" /></a></div>
</p></div>
</div>
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial;">
<div class="rightNavDonateWrap" style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 42px;">
<div style="">
<div style="text-align: left; vertical-align: top; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; height: 1px;">
<div style="">
<table border="0">
<tr>
<td style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 0, 0); line-height: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; vertical-align: middle;"> <a href="http://ssdp.org/index.php" style="font-family: Verdana, Geneva, Helvetica, sans-serif; font-size: 12px; color: rgb(0, 51, 153); text-decoration: none;"><img src="http://ssdp.org/images/des/v1/searchSite.jpg" border="0" /> All SSDP</a> </td>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://neweconpaper.posterous.com/only-13-of-users-are-african-american-yet-the">New Economic Papers</a>  </p>
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		<title>I&#8217;m building the new economy, can you help</title>
		<link>http://www.klipappeal.com/2010/08/im-building-the-new-economy-can-you-help/</link>
		<comments>http://www.klipappeal.com/2010/08/im-building-the-new-economy-can-you-help/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 23:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.klipappeal.com/2010/08/im-building-the-new-economy-can-you-help/</guid>
		<description><![CDATA[Hey there, Do you ever feel like things are just moving too fast? With all the billions of dollars zooming around the planet, we should not be surprised to end up with cheapened food, millions of acres of GMO corn, billions of food miles, dying Main Streets, kids who think food comes from supermarkets and [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>Hey there,
<p />Do you ever feel like things are just moving too fast? With all the billions of dollars zooming around the planet, we should not be surprised to end up with cheapened food, millions of acres of GMO corn, billions of food miles, dying Main Streets, kids who think food comes from supermarkets and obesity epidemics side by side with persistent hunger.
<p />But there is a better way. I found a movement that&#8217;s bringing money back down to earth, appreciating the energy of small food entrepreneurs who are forging new, healthy relationships in our communities. I&#8217;m helping them to build a new kind of investing, a new kind of investor, and a new kind of economy. And I want you to join too.
<p />Check out the Slow Money Alliance and sign their principles to get involved. <br /><a href="http://org2.democracyinaction.org/o/6351/p/dia/action/public/?action_KEY=1637">http://org2.democracyinaction.org/o/6351/p/dia/action/public/?action_KEY=1637</a>
<p />Thanks.
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://neweconpaper.posterous.com/im-building-the-new-economy-can-you-help">New Economic Papers</a>  </p>
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		<title>A short history of cannabis quotes by government officials, professionals and the media</title>
		<link>http://www.klipappeal.com/2010/08/a-short-history-of-cannabis-quotes-by-government-officials-professionals-and-the-media/</link>
		<comments>http://www.klipappeal.com/2010/08/a-short-history-of-cannabis-quotes-by-government-officials-professionals-and-the-media/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 21:23:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Tags cannabis quotes &#8220;Reefer makes darkies think they&#8217;re as good as white men.&#8221; Federal Bureau of Narcotics Chief Harry J. Anslinger, 1929 In some districts, inhabited by Latin Americans, Filipinos, Spaniards and Negroes, half the violent crimes are attributed to marijuana craze. Dr. Lee Rice of San Antonio reports that eighty per cent of all [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class="posterous_bookmarklet_entry">
<blockquote>
<div>
<div>
<ul>Tags
<li><a href="http://www.rollitup.org/tags/cannabis.html">cannabis</a></li>
<li><a href="http://www.rollitup.org/tags/quotes.html">quotes</a></li>
</ul>
<ul>  &#8220;Reefer makes darkies think they&#8217;re as good as white men.&#8221;</ul>
<p>  Federal Bureau of Narcotics Chief Harry J. Anslinger, 1929
<ul>In some districts, inhabited by Latin Americans, Filipinos, Spaniards and Negroes, half the violent crimes are attributed to marijuana craze.</ul>
<p>  Dr. Lee Rice of San Antonio reports that eighty per cent of all the murders committed by Mexicans are done while the killers are drugged by marijuana.
<ul>  THE CHRISTIAN CENTURY &#8211; June 29, 1938 &#8220;[marijuana] is highly intoxicating and constitutes an ever recurring problem where there are Mexicans or Spanish-Americans of the lower classes.&#8221;  </ul>
<ul>  New York Times- Dec. 3, 1933 &#8211; Pg. 6, Sec. 4. &#8220;Marihuana influences Negroes to look at white people in the eye, step on white men&#8217;s shadows and look at a white woman twice.&#8221;</ul>
<p>  Hearst newspapers nationwide, 1935
<ul>  &#8220;Marihuana leads to pacifism and communist brainwashing&#8221;</ul>
<p>  Federal Bureau of Narcotics Chief Harry J. Anslinger, 1948
<ul>  &#8220;Permanent brain damage is one of the inevitable results of the use of marijuana.&#8221;</ul>
<p>  Ronald Reagan 1974
<ul>  &#8220;marijuana leads to homosexuality &#8230; and therefore to AIDS.&#8221; </ul>
<p>  White House Drug Czar Carlton Turner 1986    			</div>
</p></div>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://www.rollitup.org/stonable-quotables/11552-cannabis-quotes.html">rollitup.org</a></div>
<p>This post  doesn&#8217;t look particularly nice, but the substance is more important than the appearance.  Keep in mind that the tactics have remained the same since any of us can remember. </p>
<p>Trust is a two-way street. </p>
<p>&#8211;Christopher</p>
</div>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://linklounge.posterous.com/a-short-history-of-cannabis-quotes-by-governm">The Link Lounge</a>  </p>
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		<title>Crowdsourcing creative = [get rewarded] &#124; Involution Design</title>
		<link>http://www.klipappeal.com/2010/08/crowdsourcing-creative-get-rewarded-involution-design/</link>
		<comments>http://www.klipappeal.com/2010/08/crowdsourcing-creative-get-rewarded-involution-design/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 03:22:01 +0000</pubDate>
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		<guid isPermaLink="false">http://www.klipappeal.com/2010/08/crowdsourcing-creative-get-rewarded-involution-design/</guid>
		<description><![CDATA[Crowdsourcing creative = cannibalism by Dirk on July 21st, 2010 - Comments (2) There are a lot of interesting things happening around crowdsourcing, many of which intuitively seem really good. Companies like Jovoto andGenius Rocket are serving as global connectors of people who want work done with people who are willing to do it. The benefits, according to Genius [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div style="font-family: Lucida Grande, Lucida Grande, Lucida Sans, Lucida Sans Unicode, Arial, sans-serif; font-size: 13px; line-height: 18px;">
<div style="margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;">
<h1 style=""> <a href="http://www.goinvo.com/crowdsourcing-creative-cannibalism/">Crowdsourcing creative = cannibalism</a></h1>
<p class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(193, 193, 193);"> by Dirk on July 21<sup style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;">st</sup>, 2010 - <a href="http://www.goinvo.com/crowdsourcing-creative-cannibalism/#comments" class="comments-link" title="Comment on Crowdsourcing creative = cannibalism" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Comments (2)</a></p>
</p></div>
<div style="margin-top: 0px; margin-right: 20px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; float: left;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> There are a lot of interesting things happening around crowdsourcing, many of which intuitively seem really good. Companies like <a href="http://www.jovoto.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Jovoto</a> and<a href="http://www.geniusrocket.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Genius Rocket</a> are serving as global connectors of people who want work done with people who are willing to do it. The benefits, according to Genius Rocket, include “Providing…hundreds of custom solutions, from thousands of creative professionals.” and “Delivering agency level creative without the agency overhead.” Jovoto’s stated objectives reflect more altruism, focusing on “…the act of creation is free, collaborative and, above all, fair.” Both companies appear to have reasonable objectives: Genius Rocket is trying to maximize impact while minimizing price, while Jovoto appears based around social consciousness and the professional training of students and young practitioners for design as a profession.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> The problem with these and other services is they continue to relegate creative professionals and their talent into a marginalized position in our society.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> This continues a tradition that goes back to the earliest moments in human history: the power, glory, success and control went to the warriors, the manipulators, the wealth accumulators. Artists have and continue to be relegated to the fringes of society. It is true that, in a world of mass media, performance artists and particularly musicians and actors can and do share a level of cultural capital and control commensurate with those in non-creative pursuits. However the lot in life of designers remains largely anonymous, underpaid and crippled relative to their higher earning and better-regarded peers who pursue business and capitalistic success as a means unto itself, to the detriment of the collective good and human condition.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> How does the crowdsourcing of creative exacerbate this problem? In lots of ways:</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> 1. Reinforces designers are a commodity not a valuable, skilled profession. If you can go to Genius Rocket and pay much less money to get orders of magnitude more people solving your problems, this teaches the purchaser – someone who by definition has power and capital – that there is nothing special or valuable about design. It is a game to be spun out to the masses and returned at a cut rate. Would those same purchasers do that with their company’s accounting? How about their HR compliance? How about legal advice? Nope, never and no fucking way. There is a clear value chasm between the pillars of business in a structural and compliance sense and how it operates in a creative sense. People from the “business” side get rewarded with big titles, splashy salary and upward mobility. Creatives are treated as fungible and squeezed into mid-level ceiling positions. For example, my buddy <a href="http://lukew.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Luke Wroblewski</a>, one of the finest interface designers ever, had to append (VP) after his milquetoast title to try and communicate to the business world at-large that “I am more than a marginalized creative!” Having “hundreds” of creatives create “thousands” of concepts for a fraction of what quality work should cost further exacerbates this inequality.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> 2. Communicates that creative solutions are about quantity and “throwing shit at the wall”, not intentional, thoughtful problem solving. One of the critical steps in <a href="http://www.paul-rand.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Paul Rand’s</a> conception of design was percolation. That means, once you’ve done your research and started thinking about solutions, stepping away from the explicit problem and let it bounce around in the back of your head as you do and think about other things. This will help great ideas to form in unexpected ways and give you meaningful insights that make a profound difference. The power of percolation is, in a word, insane. SO powerful! There is no room for percolation in a world of $500 logos and $1,500 30 second videos (current projects listed on Genius Rocket). It is a world of fast food schlocky problem solving. “Quick! Have 1,000 people willing to do work for nothing throw stuff together! Some of them have gotta be good!” It is anathema to great design, an exercise in styling that succeeds as design only in cases of incredible luck or serendipity. Not only is the capable creative talent being disenfranchised from the process entirely, non-creatives are being taught that this is from where design springs forth! For shame. For absolute shame.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> 3. Prevents creative businesses from fairly competing in the free market. Genius Rocket gloats at disambiguating agencies, removing the “company” around the “creatives” in order to provide the work more cheaply. Great, yes, there are people who would be trying to run businesses and would stand to take money spent on creative and either spend it on overhead or keep it for profit. It sounds good on paper to provide savings by removing these costs. Yet, these people and their companies are the very infrastructure by which creative professionals are being given a platform to compete, contribute and behave as recognized, respected professionals operating within the auspices of business as it manifests in modern capitalism. Once you’ve rooted those people and their companies out of the market, then what? Is the future a world of countless, faceless creative freelancers who page thru project lists, learn to work really, really, really fast and cobble together lots of micro projects to make enough money to try and remain at parity with the Sr. Director of Blah-Blah-Blah at Alpha Dog, Inc.? Is that really in the best interests of any of us in the creative class?</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Listen: I’m not naive. I understand basic supply-and-demand. I understand the technology for this sort of crowdsourcing is out there, and so long as a market can be created from pulling together enabling technology with clients and producers this is going to be part of our reality. And in truth there is a place for this type of service for tiny start-ups or other organizations that do not have the revenues or present potential to afford creative even if they wanted to. However, these services are not about providing creative for those companies who are, in essence, “in need”: they are about providing it for everyone. The $500 logo is a product that all companies are encouraged to partake in and, insodoing, even companies that really need something more are being snookered into thinking logos simply “should” cost $500, like just another can of beans on the supermarket shelf.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> But we should not be encouraging it or participating in it. To their credit Jovoto is heavy on altruistic language and vision, in stark contrast to Genius Rocket and many other providers. But in some way that makes their participation even worse: they <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">know</em> that the creative class has it bad. They <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">know</em> that “fair”-ness is something that creatives enjoy in far too short a supply within the operating paradigm. It is a fine line being walked, having the vision to empower young creatives to get experience and advance themselves in order to join the professional workforce, yet unintentionally undermining that very same workforce in the process.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> My “agency” designs very complex software, and no crowdsourcing application like these will ever disenfranchise me. This isn’t about me and protecting my particular fiefdom; it is about <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">us</em> as a healthy and diverse creative class. Once upon a time I was in the business of selling and providing “taglines and slogans”. To see the U.S. Small Business Administration is crowdsourcing their tagline for $400 – in the process literally cutting out the legs of the companies that they are ostensibly in place to assist – is absolutely heart-wrenching.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> It is up to the creative class to take the leadership role in helping our constituency succeed, flourish and thrive within the operating paradigm, no matter how counter the capitalist mentality or agenda might be to our more broadly minded worldviews.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> <a href="http://www.twitter.com/home?status=http://www.goinvo.com/crowdsourcing-creative-cannibalism/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;"><img src="http://www.goinvo.com/images/twitter-icon-32.jpg" alt="Post to Twitter" style="margin-top: 0px; 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<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Tagged <a href="http://www.goinvo.com/tag/design/" rel="tag" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Design</a>, <a href="http://www.goinvo.com/tag/theory/" rel="tag" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">theory</a></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> <a href="http://www.goinvo.com/intel/">Intel</a> by Involution Studios - <a href="mailto:info@goinvo.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(104, 104, 104); text-decoration: none;">info@goinvo.com</a>, 617 803 7043, <a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Involution+Studios&amp;sll=42.415954,-71.15422sspnsspn=0.00998,0.015793&amp;g=661+Massachusetts+Ave,+Arlington,+MA+02476&amp;ie=UTF8&amp;ll=42.416138,-71.15422&amp;spn=0.009584,0.015793&amp;t=h&amp;z=16&amp;iwloc=A" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(104, 104, 104); text-decoration: none;">Map</a></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"></p>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://neweconpaper.posterous.com/crowdsourcing-creative-get-rewarded-involutio">New Economic Papers</a>  </p>
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		<title>Losing faith in &#8220;UX&#8221; &#124; Involution Studios</title>
		<link>http://www.klipappeal.com/2010/08/losing-faith-in-ux-involution-studios/</link>
		<comments>http://www.klipappeal.com/2010/08/losing-faith-in-ux-involution-studios/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 03:13:45 +0000</pubDate>
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		<description><![CDATA[Losing faith in “UX” by Dirk on August 3rd, 2010 - Comments (30) I’ve been slowly backing away from the field of “user experience” for some years now. More and more, I’m beginning to think it is time that I turn my slow retreat into a full-fledged race to the hills. This eveningJuhan pointed me to a terrifying [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'><span style="font-family: Lucida Grande, Lucida Grande, Lucida Sans, Lucida Sans Unicode, Arial, sans-serif; font-size: 13px; line-height: 18px;"><br />
<h1 style=""> <a href="http://www.goinvo.com/losing-faith-in-ux/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 40px; font-family: inherit; vertical-align: baseline; color: rgb(0, 0, 0); text-decoration: none;">Losing faith in “UX”</a></h1>
<p class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 25px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(193, 193, 193);"> by Dirk on August 3<sup style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;">rd</sup>, 2010 - <a href="http://www.goinvo.com/losing-faith-in-ux/#comments" class="comments-link" title="Comment on Losing faith in “UX”" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Comments (30)</a></p>
<div class="col-c" style="margin-top: 0px; margin-right: 20px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; float: left;">
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> I’ve been slowly backing away from the field of “user experience” for some years now. More and more, I’m beginning to think it is time that I turn my slow retreat into a full-fledged race to the hills. This evening<a href="http://www.mit.edu/~juhan/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Juhan</a> pointed me to <a href="http://52weeksofux.com/post/890289075/startuxs" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">a terrifying article</a> by renowned user experience thought leader <a href="http://whitneyhess.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Whitney Hess</a>. Please do read the article, then c’mon back.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Whitney is displaying incredible ignorance and naivete about software start-ups and stating her under-informed opinions as fact based on what must be limited experience. Her claims are flatly false and make the most unflattering of assumptions about VC’s and start-up CEO’s.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Before making my points in systematic detail, let me clarify my credentials on this topic: over the last 6 years as a Founder of Involution Studios I have worked with over 100 software start-ups. In<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">every</em> case I had direct C-level contact, almost without exception including with the CEO. These relationships have run the gamut. A few examples: one was a hand-picked team by <a href="http://en.wikipedia.org/wiki/James_H._Clark" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Jim Clark</a> that we were on from the beginning and took them thru an acquisition by <a href="http://www.shutterfly.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Shutterfly</a>. Another was the latest brainchild of <a href="http://en.wikipedia.org/wiki/Dennis_Fong" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Dennis Fong</a>, who came to us with just a vague idea that together we took to an Alpha, and <a href="http://www.raptr.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Raptr</a> has been flying high ever since. Of course, not all of our clients are successes. We really enjoyed working on a product called BrightMinds from the very start, an innovative and interesting marketplace to bring together researchers with academic institutions with corporations with venture capitalists. They had a crystal clear vision of the <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">who</em> <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em> <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">where</em> <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">when</em>and <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">why</em> of what they wanted to do that Whitney claims is absent. It still failed.<span id="more-257"></span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> More, I have been inside many of the important VCs in Silicon Valley; examples include <a href="http://www.sequoiacap.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Sequoia</a>, <a href="http://www.kpcb.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Kleiner Perkins</a>, <a href="http://www.dfj.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">DFJ</a> and <a href="http://www.shv.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Sutter Hill</a>. I also have friends who run more boutique and early stage funding companies, such as <a href="http://tugboatventures.com/dave.php" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Dave Whorton</a> at <a href="http://tugboatventures.com/index.php" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Tugboat Ventures</a> and <a href="http://www.crunchbase.com/person/gady-nemirovsky" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Gady Nemirovsky</a> of<a href="http://www.inspirationventures.com/index.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Inspiration Ventures</a>. I’ve engaged with these VC’s as a product/service consultant and expert, as well as a hopeful start-up.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> I want to be explicit in my background and experience inside the very heart of the software start-up and funding communities, because the things I have to say are going to be every bit as declarative as Whitney’s statements with one important difference: they are consistent with the reality of how software companies get done, both by the founders and their funding partners.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Whitney begins by writing:</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Startups start up with a single idea: a solution they believe the world has never seen. And while no one can argue that they’re the source of much of the industry’s innovation, they’re almost all lacking in purpose.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> That is simply wrong. I have met as many start-ups who have started with a vision for a market that they want to take down as I have those who have “a single idea” and that idea is a “solution”. As many or more start-ups see the <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">who</em> very, very clearly before there even is a notion of a <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em>.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Here Whitney is trying to uplevel User Experience to be Product Strategy. It isn’t. To be clear, it is well within the province of talented user experience people to provide or contribute to product strategy. But it is not “our” domain, and in my experience the UX people aren’t typically the most qualified people in and around the company to lead that process. It is certainly an area to strive to mature into but not the right, provence or even native skillset of the type.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Yet as a rule, startups are being built on the what.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Wrong. “as a rule”? Are you kidding? Yes, start-ups often articulate their idea by virtue of a “what”. But it is hardly what they are typically being built on, much less “as a rule”! This is just a wild statement without basis in fact.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> To prove her point:</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Don’t agree? Show me a startup with no programmers. They are all building something. Even if it’s nothing.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Over 20% of the start-ups we worked with engaged us before hiring a programmer. Of the 70+% who started with programmers before working with us well more than half of them had what I would consider fairly sophisticated ideas as to their who/what/where/when/why. Just because they’re building something doesn’t mean it is pointless or ignorant. The way to build software is via programming; should they spend their miniscule monies on someone who can draw pictures but not make something that works? While I would always advocate to clients a process that begins with envisioning their product or service in light of business-level strategy and direction, the fact is many start-ups have only relative pennies to spend in starting their company. I cannot in good conscience or with a straight face tell them to spend the money on UX instead of programming in those cases. Doing so would not be in their best interest, and the reality is before I’m a product/strategy/design/UX guy I am a service provider and I would be a poor one if I would so counsel them.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Yet fewer than 1% of startups have a full-time user experience designer on staff, and their obsession with the what is in large part why.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Whitney, kindly provide your source for the “1%” number. You accusing them of an “obsession with the what” is really inflammatory word choice – particularly about a thesis that you are simply incorrect about.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">The challenge lies in the lifeblood of startups: the venture capitalists. Most VCs put their money in whats — not whys or whos or hows. No startup is going to close a Series A round of $5 million without a highly functional what to demo. The product (what) is a lot sexier than the business (why, who, how), and sadly, sex sells. But it also kills.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> VC’s absolutely do not put their money into “whats”. I’ve met more than a dozen VC’s and, while what they put their money into is invariably complex and bifurcated, the most important thing with <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">all</em> of them is the<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">who</em>. VC’s care about markets. They really, really, really care about markets. If you want to close a VC, the #1 most important thing you need to solve incredibly well is the market opportunity. <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">Who</em> are you going after, <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">why</em> will they be interested, and <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em> is the relationship between market potential, product/service price points, and the context of the competitive landscape.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Now, one thing that Whitney is correct about is it is very, very rare in this day and age for a VC to invest $5MM in an idea, they want a prototype. Actually for $5MM they almost always want more than a prototype: they want users. Indeed, they rarely care about the <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em>. All they care about is there is a <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em> and the <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">who’s</em> seem to like it. If it is putting asses in the seats they don’t even care too much what that<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">what</em> is.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Even that is an oversimplification, but it is one that strikes far closer to the truth of the matter than Whitney’s incorrect claim. And it is based on market maturation and the relatively low cost to get a product built and out to users, not some perceived myopia.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">In Paul Graham’s essay, “The 18 Mistakes that Kill Startups,” #10 is “Having no specific user in mind.” A few great paragraphs, but it can be said in just two words: no strategy.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> And lots of other things kill startups, too. To pull out #10 on a list of 18 and use that as a proof for this thesis is evidence enough of the weakness of the entire piece.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">You know what happens to products with no product strategy? Joost. Wesabe. Pownce. Ning. Tipjoy. I Want Sandy. Bebo. Yahoo!</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Is she kidding? I know people inside three of those very companies; <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">all three</em> had an articulated product strategy and could deftly answer the who/what/where/when/why question that Whitney claims they cannot. They may have had a failed strategy. Or they may have had failed execution. Or bad timing. Or a lack of focus. Or, or, or. Lots of reasons companies fail. To tie their failure to one thing – a thing that is incorrect in at least three of those cases – and tie it to a thesis that UX consulting is somehow the panacea, well, I don’t have words to reply to that.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> However I will point out that the CEO of Tipjoy, one of the companies that Whitney calls out on the carpet, is the very bright and talented<a href="http://www.linkedin.com/pub/abigail-kirigin/0/221/270" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(66, 95, 142); text-decoration: none;">Abigail Kirigin</a> who just happens to be a…drum roll please…UX Consultant!!!</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline;">I once saw a startup demo its product at the NY Tech Meetup, and when someone from the audience asked the founder on stage, “Why would someone need this?” he actually said, “I don’t know.” He sure didn’t.</em>”</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Funny anecdote. Data point of one.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> Whitney concludes with this call-to-arms:</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 21px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"> “</p>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://redywifi.posterous.com/losing-faith-in-ux-involution-studios">RED y WIFI</a>  </p>
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		<title>TripIt Deals Alert: Virgin America fare sale – Flights as low as $44</title>
		<link>http://www.klipappeal.com/2010/08/tripit-deals-alert-virgin-america-fare-sale-%e2%80%93-flights-as-low-as-44/</link>
		<comments>http://www.klipappeal.com/2010/08/tripit-deals-alert-virgin-america-fare-sale-%e2%80%93-flights-as-low-as-44/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 06:17:36 +0000</pubDate>
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		<description><![CDATA[We wanted to let you know about these amazing low fares on Virgin America. Book now for flights between August 17 &#8211; November 17, 2010. Deals for August 17 &#8211; November 17, 2010&#8230; San Francisco Los Angeles $44 TripIt Deals Alert Offered by Virgin America You&#39;re receiving this email because you signed up for TripIt [...]]]></description>
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<p style="margin: 5px 10px 0px 10px; font-size: 11px; line-height: 120%;">Offered by <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=b9982d0bb1&amp;e=21f2a0a5c4" target="_blank" style="text-decoration: none; color: #3683B5;">Virgin America</a></p>
<p style="margin: 20px 0px 0px 0px; font-size: 14px;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=df997c2940&amp;e=21f2a0a5c4" target="_blank" style="text-decoration: none; color: #3683B5;"><img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_btn_125_29.gif" border="0" /></a></p>
<p style="margin: 20px 10px 20px 10px; font-size: 11px; line-height: 120%;">You&#39;re receiving this email because you signed up for TripIt Deals. <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=efb5294123&amp;e=21f2a0a5c4" target="_blank" style="color: #3683B5; text-decoration: none;">Modify your settings</a></p>
</td>
</tr>
</table>
</td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Las Vegas</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=8dc5bf2633&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$44</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Diego</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=ec3044c4c6&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$44</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Seattle</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=3d7808eda4&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$64</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Seattle</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=69b3689150&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$84</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Washington DC</b><br /><span style="font-size: 11px; color: #999999;">(Dulles)</span></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=eacb9f88b8&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$119</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Washington DC<br /><span style="font-size: 11px; color: #999999;">(Dulles)</span></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=b1de4f1fa3&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$119</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Fort Lauderdale</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage1.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=e3785b383f&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$124</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Fort Lauderdale</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage1.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=6c014a377a&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$124</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>New York</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage1.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=e8c477754c&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$134</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">New York</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=9450f2853d&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$134</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Boston</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=2f1e284296&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$134</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Boston</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=d45ab2b8a0&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$134</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Orlando</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=9ab56c60c1&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$144</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Orlando</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=aa489d8834&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$174</a></td>
</tr>
<tr valign="top">
<td height="10" colspan="3"></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;"><b>Toronto</b></td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; border-top: 1px dotted #ccc; padding-top: 10px;">Los Angeles</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right; border-top: 1px dotted #ccc; padding-top: 10px;"> <a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=c8772b1acc&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$179</a></td>
</tr>
<tr valign="top">
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">Toronto</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px;">San Francisco</td>
<td style="font-family: Helvetica, Arial, sans-serif; font-size: 15px; padding: 1px 3px; color: red; font-weight: bold; text-align: right;"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=f4a8b6f014&amp;e=21f2a0a5c4" target="_blank" style="color: red; text-decoration: none;">$199</a></td>
</tr>
<tr>
<td colspan="4" style="padding: 40px 0px 10px 0px;"><img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_headline_550_30.gif" height="30" /></td>
</tr>
<tr>
<td colspan="3" style="font-family: Helvetica, Arial, sans-serif; color: #000; font-size: 16px; line-height: 130%;">
<p style="margin-bottom: 10px;"><b>Fly with TV, movies, WiFi.</b><br /> When you fly Virgin America, you fly in style with entertainment like live TV, games, and on-demand movies, plus in-flight WiFi and a touch-screen menu to order snacks.</p>
</td>
<td align="right" valign="top"><a href="http://tripit.us1.list-manage.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=e48f37dc3d&amp;e=21f2a0a5c4" target="_blank" style="text-decoration: none; color: #3683B5;"><img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_va_img_1.jpg" border="0" /></a></td>
</tr>
<tr>
<td colspan="3" style="font-family: Helvetica, Arial, sans-serif; color: #000; font-size: 16px; line-height: 130%;">
<p style="margin-bottom: 10px;"><b>Sit back and enjoy the show.</b><br /> Meet RED, our in-flight interactive entertainment system. With the touch of a screen, you&#39;re able to enjoy tons of newly released movies and premium shows on demand, listen to any of the 3,000 MP3s, watch live satellite TV, or chat it up with other passengers.</p>
</td>
<td align="right" valign="top"><a href="http://tripit.us1.list-manage1.com/track/click?u=fdd71d19927c6e7da80c43d49&amp;id=9f42a4410e&amp;e=21f2a0a5c4" target="_blank" style="text-decoration: none; color: #3683B5;"><img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_va_img_2.jpg" border="0" /></a></td>
</tr>
</table>
<p style="font-family: Helvetica, Arial, sans-serif; color: #ccc; font-size: 12px; padding: 10px 10px; line-height: 120%;">Our mailing address is: TripIt 500 Treat Ave. #100 San Francisco, CA 94110<br /> Copyright (C) 2010 TripIt All rights reserved.</p>
</p></div>
</td>
<td height="1300" width="25">
<div style="margin: 0px; padding: 0px;"> <img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_right_brdr.gif" height="1300" width="25" /> </div>
</td>
</tr>
<tr>
<td height="25" colspan="3"><img src="http://gallery.mailchimp.com/fdd71d19927c6e7da80c43d49/images/deals_alert_bottom_brdr.gif" height="25" /></td>
</tr>
<tr>
<td colspan="3" style="font-family: Helvetica, Arial, sans-serif; padding: 5px 20px;">
<p style="font-family: Helvetica, Arial, sans-serif; color: #777; font-size: 12px; padding: 20px 40px; line-height: 140%;"><b>TERMS AND CONDITIONS:</b> All Main Cabin fares are one-way, based on travel originating from the US, and require a 7-day advance purchase. Tickets are non-refundable and non-transferable. Fare sale starts 7:00am PDT August 10, 2010. Tickets must be purchased by 11:59pm PDT August 12, 2010. Travel must occur between August 17, 2010 and November 17, 2010. Service to/from Orlando (MCO) begins October 6, 2010. Fares are not valid for travel on Mondays, Fridays, and Sundays. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily during off-peak periods. Changes or cancellations can be made for a $75 fee if changes are made on Virgin AmericaÕs website (<a href="http://www.virginamerica.com" target="_blank">www.virginamerica.com</a>) or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For travel to/from Toronto, fares also do not include the U.S. Immigration User Fee of $7, U.S. APHIS fee of $5, and additional taxes/fees of up to $50, including: Airport Improvement Fee, Canadian Security Fee, Goods and Services Tax, and Harmonized Sales Tax. Bookings made at a Canadian point of purchase are subject to a $16.10 International Arrival/Departure tax, each way. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. </p>
</td>
</tr>
</table>
</td>
</tr>
</table>
<p></center><img src="http://tripit.us1.list-manage.com/track/open.php?u=fdd71d19927c6e7da80c43d49&amp;id=c80ffc2efe&amp;e=21f2a0a5c4" height="1" width="1" /></div>
<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://airlimo.posterous.com/tripit-deals-alert-virgin-america-fare-sale-f">Airport Limos Unlimited</a>  </p>
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		<title>Meet, Top, FREE Business Schools at the Road to Business School &#124; NetParty?=Kaplan+G20+MaAT</title>
		<link>http://www.klipappeal.com/2010/08/meet-top-free-business-schools-at-the-road-to-business-school-netpartykaplang20maat-2/</link>
		<comments>http://www.klipappeal.com/2010/08/meet-top-free-business-schools-at-the-road-to-business-school-netpartykaplang20maat-2/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 01:46:20 +0000</pubDate>
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		<title>Meet, Top, FREE Business Schools at the Road to Business School &#124; NetParty?=Kaplan+G20+MaAT</title>
		<link>http://www.klipappeal.com/2010/08/meet-top-free-business-schools-at-the-road-to-business-school-netpartykaplang20maat/</link>
		<comments>http://www.klipappeal.com/2010/08/meet-top-free-business-schools-at-the-road-to-business-school-netpartykaplang20maat/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 01:46:18 +0000</pubDate>
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<div style="line-height: 14.25pt;"> <span style="font-size: 9pt; font-family: Arial; color: #330066;"> Boston University<br /> Cornell University (Johnson) <br /> Dartmouth College (Tuck)<br /> Duke University (Fuqua)<br /> INSEAD<br /> Loyola Marymount University (LMU) <br /> Melbourne Business School, Australia<br /> Pepperdine University (Graziadio)<br /> Rotterdam School of Management<br /> Thunderbird<br /> UC Irvine (Paul Merage)<br /> </span> </div>
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<div style="line-height: 14.25pt;"> <span style="font-size: 9pt; font-family: Arial; color: #330066;"> UC San Diego (Rady)<br /> UCLA (Anderson)<br /> UNC &#8211; Chapel Hill (Kenan-Flagler)<br /> University of Chicago (Booth)<br /> University of Michigan – Ann Arbor (Ross)<br /> University of Notre Dame (Mendoza) <br /> University of Virginia (Darden)<br /> University of Washington (Foster)<br /> USC Marshall School of Business<br /> Vanderbilt University (Owen)<br /> Yale School of Management<br /> </span> </div>
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